Logo and brand identity for a yacht startup
Sailica is a booking service for 10,000+ yachts in more than 300 regions around the world, a catalogue of yacht tours from the best operators, as well as a magazine for yachtsmen.
At the very beginning of the project, we conducted a survey and interviewed the audience about the needs and inconvenience of existing solutions, studied the competitors and determined the tone of voice of the new brand. With all that data, we have come up with the name Sailica. And after that, we began to develop a logo. The icon combines the first letter of the name, the shape of the sailing yacht and the navigation arrow of the compass.
After the logo concept approval, the design team worked out all the necessary elements of corporate identity. In particular, the design of social accounts, set of office elements and flags.
Interesting statistics
4
experts
320
hours
23
concepts
12
elements of corporate identity
After the approval of the logo, the development of the design and programming of the Sailica startup began.
The final version of the site was delivered on time and actual users will be able to use it and give feedback soon. They have great designers on their team, which is their biggest strength. Making sure that every aspect of the project is clearly discussed is essential for the work to run smoothly.
