Branding for Benoy
Benoy is a company which provides SAP enterprise support. It also has to be mentioned that they are SAP Golden Certified Partners and at the moment of 2019 Benoy was the only SAP certified partner in Ukraine.
So they wanted to refresh their branding. Not to say that complete re-branding was their goal, but it was smth they would not mind to discuss. And so we started working on their brand identity.
We have developed a scalable sign — a fraction or “slash”, symbolizing the rise. The slash is followed by a wash — “Be noy”, “Be first”, “Be smart”.
This sign can be successfully combined with any image and any kind of activity that Benoy serves — it is a design code, not just a logo.
We worked out the corporate style and showed the logo in action.