About the Muse Tax Project
Muse Tax, a New York–based AI tax platform, had just closed funding in spring 2024 and needed investor-ready assets fast. Late on a Friday, they contacted us via Upwork to craft VIP decks, promo booklets, and a cohesive toolkit that would work across channels. As an AI accounting startup, they required category-specific financial services design and comprehensive marketing materials for startups—from professional presentations to corporate brochure design—delivered at the pace and polish buyers associate with a New York branding agency and design agency.
Within an hour we confirmed scope, signed, gave a rapid consultation with risks and priorities, and mapped the first sprint. By Saturday morning, production was underway.
Challenge and Approach
The goal: launch over the weekend. We initially committed to two corporate presentations, but by Sunday night we delivered four—proof that our business presentation design process scales under pressure. From day one we established a library of icons, abstract shapes, and aligned layout rules; this became the backbone of graphic design for startups, enabling rapid iteration without sacrificing quality. The system also anticipated branding for AI startups, ensuring every asset—from white papers to decks—felt unified and investor-ready.
How We Worked
We combined speed with structure. While shipping the first four decks, we built templates and reusable patterns so subsequent materials moved quickly and stayed on brand—an approach rooted in visual identity design and tuned for accounting firm branding. Over the next month, we produced ~20 more assets—presentations and booklets—each consistent with the Muse Tax system.
Beyond the core scope, we expanded impact with visual content for social media and guidance on branding for social media, plus investor-ready custom pitch decks. This work doubled as a playbook for marketing for AI startups, giving the team assets they could scale and reuse.
Results
• Delivered a fast launch over the weekend, exceeding initial expectations.
• Developed a graphic design system standardizing icons, abstract elements, and layout patterns.
• Ensured brand consistency across more than 25 materials: white papers, booklets, and presentations.
• Provided bonus graphics and social media materials beyond the original scope.
Thanks to this project, Muse Tax now has a full set of branded assets ready to go, along with continued design support—evidence that we deliver design solutions quickly, flexibly, and reliably, maintaining high quality even under tight deadlines and unusual conditions.
