Website development for brokerage company Easy Trade

Easy Trade company is scaling, meaning they need more touch points with their clients to provide those with the information on Easy Trade business. This is why Easy Trade Brokers decided to commission Solar Digital with another web project. Case study on how we developed a single-page business website for our long-term client in Easy Trade.

Client

Our client, Easy Trade is a brokerage company with Switzerland registration, that specializes in trading grains, oil seeds, and their processed end-product logistics.

We have been working with Easy Trade for more than 5 years and have provided them with several services, such as full branding services, oil trading platform, and promo motion video. This means our client had a web product for their customers (i.e. Easy Trade Platform), but didn’t have a website for their service business. That is why our team was more than happy to have another collaboration with the Easy Trade team. This time, our client intended to order a corporate landing page to provide their potential customers with services. Not only this corporate website should be engaging and useful for Easy Trade’s regular customers but promote its services to new business partners as well.

Challenge

The main goal was to create high-converting landing page that would meet all of the client’s requirements.

Our client had a clear vision of their corporate website development. First, we planned to create their brokerage corporate single-page website on Webflow, yet our tech team insisted on choosing WordPress for this project.
Wordpress is a popular content management system, that allows easy updates and modifications to the site, while also ensuring scalability and security for our web project what makes it extremely user friendly for our client.

Solution

We have chosen WordPress as a content management system (CMS) for Easy Trade. Easy Trade is one of those customers we saw growing and maturing as a business. Based on our experience, we know that at one point such a business might want to enhance their website content, and WordPress is the best choice to enlarge a corporate website easily.

The Design wise Solar Digital team did all the design of the brokerage corporate website in one iteration. Because of our successful previous collaboration with Easy Trade on their projects, we have established effective communication processes that allowed us to cooperate effectively with our client and reduce the number of revisions.

As we do with each of our projects, we have briefed the Easy Trade team to understand their vision, see their references, and discover their competitors' websites. Moreover, we paid close attention to visuals, this detail was extremely important for our client. We have conducted research on their market and have used our previous experience with the cargo and maritime logistics industry. That is why every image one may see on the Easy Trade website is not random, but is 100% industry-relevant (did you know that different cargo-type vessels look differently?).

Another unique design solution is custom animation and icon designs on the website our team has created specifically for Easy Trade.

Creating a project team. This project team included four of our specialists: an art director, a UX/UI designer, an art project manager, and a Wordpress programmer to work on the development of the landing page. We took into account the client’s individual requests regarding colors, fonts, and website structure.

Result

As a result of our work, we have created a single-page landing for the company Easy Trade, utilizing animations and personalized icons. This website sets our client apart in the brokerage services market and attracts new customers who are interested in high-quality products. The order for website development was successfully completed. We, Solar Digital company, were pleased to collaborate with Easy Trade and present this case with great pride as part of our extensive portfolio.