Development of an individual online store of branded clothing Firusas
Firusas is a network of seventeen luxury boutiques in Vienna. The company has made a strategic decision to go online. It had plans to start with an online store for the German market, then to establish business processes and scale up to the European market along with Farfetch, Net-a-Porter, MyTheresa companies.
We started a partnership to develop a basic version of the online store to begin our online journey. The plans were quite ambitious. The project had to unite many third-party integrations from payment and CRM systems to services of delivery. The trick was to make a correct prototype, develop the interface and begin working on the design.
We made interfaces according to the modern design rules for the fashion industry. Fresh, ideological, spacious, minimalistic, with accents placed correctly, the website combines the convenience of the classical e-commerce logics and the wow-effect of the fashion world.
When we completed the interface development, the client continued cooperation and started to work with us on website development.
After the design approval, we started to work with the technical part. We spent lot of time on configuring the database, designing all the links, fields and data structures. The project is implemented as SPA, a single page application.
The front-end part is separated from the back-end; they communicate with each other through the API. Front-end is implemented on vue. js. And we used the Symfony PHP framework on the back-end.
After a year of cooperation, we handed over the development to the company’s in-house team. Now they are engaged in full-time development of the project on their own.