Development of an individual online store of branded clothing Firusas
Firusas is a network of seventeen luxury boutiques in Vienna. The company has made a strategic decision to go online. It planned to start with an online store for the German market, then establish business processes and scale up to the European market along with Farfetch, Net-a-Porter, and MyTheresa companies.
We partnered to develop a basic version of the online store to begin our online journey. The plans were quite ambitious. The project had to unite many third-party integrations, from payment and CRM systems to delivery services. The trick was to make a correct prototype, develop the interface, and begin working on the design.
We made interfaces according to the modern design rules for the fashion industry. Fresh, ideological, spacious, and minimalistic, with accents placed correctly, the website combines the convenience of classical e‑commerce logic with the wow effect of the fashion world.
When we completed the interface development, the client continued to cooperate and started to work with us on website development.
After the design approval, we started to work on the technical part. We spent much time configuring the database and designing all the links, fields, and data structures. The project is implemented as SPA, a single-page application.
The front end is separated from the back end; they communicate with each other through the API. The front end is implemented on vue. js, and we used the Symfony PHP framework on the back end.
After a year of cooperation, we handed the development to the company’s in-house team. Now, they are engaged in full-time project development on their own.
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