Front-end development of the IndiGem jewelry marketplace
Canada has a highly developed craft and ethnic jewelry industry. Thousands of manufacturers honor centuries-old traditions and create unique products from rare metals and stones. The only way to make yourself known and sell new products is through offline exhibitions held in Canada’s largest cities. However, the modern world dictates new rules, and IndiGem created a trading platform for all manufacturers to develop an online industry. The client turned to Solar Digital for the task of comprehensively developing such a large and complex product.
The project started with deeply analyzing user needs, building and optimizing the marketplace section structure, the visitor’s journey map, and the consumer experience. Before starting a dialogue with us, the client bought a license for X-cart — a ready-made solution that organizes the server part of the trading platform (marketplace). So, we focused on creating a user‑friendly interface and then looked over the development of the front-end part.
