Online magazine Mayak re-Branding
“Mayak” is an all-Ukrainian online magazine about culture and society that decided to undertake a large-scale relaunch on the occasion of its 6th anniversary. In the course of working on the project, we realized that half-measures would not suffice, and carried out a comprehensive rebranding for the online magazine about culture. This allowed the publication to go beyond the regional format and make its mark at the national level with renewed strength.
The professional development of the brand identity for the online publication made “Mayak” brighter, more emotional, and more dynamic. We completely updated the media’s visual language, reflecting in the design its boldness in exploring pressing social topics. Now the updated identity emphasizes the magazine’s status as a modern and living resource that grows together with its readers.
