Development of branding for PVLS IT-company
Our client, the Polish IT company PVLS, is an expert in creating automated business solutions for companies in various industries. The main goal of our cooperation was to create bright and attractive branding.
We focused on the development of a unique and memorable logo, as well as media that convey the essence and values of PVLS. Bright and vibrant colors were used to attract attention and create a positive and professional impression of the company.
Client
PVLS is a Polish company specializing in the development and implementation of solutions for business process automation and project analysis. They are growing rapidly and provide their services in many countries.
The company offers a wide range of services to meet the different needs of its customers. They develop and implement software solutions to automate various business processes, as well as provide business analysis services, where they research and analyze various projects to identify opportunities for improvement.
Task
Solar Digital was tasked with developing a comprehensive concept of modern individual branding for a technology company. Our client PVLS wanted an original and eye-catching punk design for their IT company. But at the same time, it was important to strike a balance to make PVLS look professional and trustworthy, as the company provides its services to businesses from various industries.
Moreover, our client needed not only their branding, logo, fonts, patterns and palette, but also branded merchandise and full social media graphic design services.
The most challenging part was creating branded hoodie designs for an IT company. But it was a fun experience as we collaborated with fashion designers and delivered work that our client was happy with.
Solution
As an IT company with more than seven years of experience in the international market, we know how important it is to create a unique and memorable brand that helps IT businesses build brand awareness, loyalty, and interest to attract more customers and stand out from the competition.
Our design team developed a bright palette. We wanted to show the duality behind our client’s business. On the one hand, they are an IT company that helps other companies grow and make data-driven decisions, but on the other hand, they are a young creative team that wants their brand to reflect their personality. So we get a calm and strict black, but a bright and fresh green lime.
We created several logo concepts and templates for PVLS. At the development and search stage, we came up with a playful pixelated design that was not approved for the PVLS project, but it was perfect for our client’s game project, which the customer approved as official. A fun fact: we covered two projects under one individual branding.
In addition, the PVLS team was extremely satisfied with the proposed corporate identity. The Solar Digital design team developed unique custom business cards for this IT company, a corporate pen design, an iPhone case, and several corporate T-shirts and hoodies. PVLS liked all the concepts we provided for each unit, so our client took several design concepts.
Solar Digital thus developed a complete social media brand design for the business. The social media design was another success and PVLS approved all the concepts that were developed.
Result
Solar Digital has completed a branding project for the IT company PVLS. We used the latest design trends to create a unique and memorable identity for the client. Our team worked closely with PVLS to understand their values and mission, which served as the basis for developing a modern and vibrant logo that captures the essence of the brand and grabs the attention of the target audience.
In addition to the logo, we created a full set of branding materials, including business cards, pens, hoodies, and visuals for Instagram and LinkedIn. Each element of this branding is consistent with the overall style and helps to create the desired impression of the company.
As a result, our client PVLS was extremely pleased with the work we did for their IT startup and we are currently in negotiations for further joint projects!
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