Corporate identity design and logo for a residential complex Dwells

A strong brand should convey the company's values, be relevant to its target audience and have a stylish visual design. Our client, Dwells Residential Complex, ordered a branding service from us that had to be different from competitors and convey the essence of the residential complex. Our team worked hard to create a recognizable logo and brand book, including corporate colors, fonts and graphic elements.

Client

The Dwells residential complex is an ideal choice for young families looking for affordable and high-quality housing. Our client is committed to providing comfort and coziness for its residents by creating innovative projects that meet modern requirements.

One of the key stages in the development of Dwells was the development of the residential complex’s branding. We understand that branding is not just a logo and color scheme, but the creation of a unique style and identity that reflects the values and philosophy of a business.

Design corporate identity and branding for a residential complex Dwells printing materials

Task

The task of our company was to create an effective brand and visual communication for the Dwells residential complex, whose target audience is young people and families. We needed the design, logo and branding to reflect the company’s core values — affordable and high-quality housing for young families.

We used images of joy and comfort in our materials and focused on conveying the benefits of living in Dwells.

Design corporate identity and branding for a residential complex Dwells OOH 1

Design corporate identity and branding for a residential complex Dwells OOH 2

Process

Our team conducted extensive analysis of both the local and international markets. Based on this information, we compiled our workflow and began to analyse the best practices in the segment.

Using advanced design techniques and a creative approach, our specialists managed to create a brand identity that clearly expresses the values and uniqueness of Dwells. Every element of the brand, from the logo and color scheme to web design and promotional materials, has been carefully thought out and meets the needs and expectations of the target audience.

Therefore, we can confidently say that the development of branding for Dwells was not based on guesswork and theories, but rather on research among the potential audience about their vision and desires, which helped us create a unique and expressive corporate identity for the company. After all, Dwells is aimed at young families who value comfort, accessibility and modernity.

Design corporate identity and branding for a residential complex Dwells texture

Design corporate identity and branding for a residential complex Dwells icons

Design corporate identity and branding for a residential complex Dwells moodboard 3

Design corporate identity and branding for a residential complex Dwells printing materials 2

Result

Solar Digital’s work resulted in creative and visually appealing branding for Dwells, which is understandable to their target audience. We chose bright and attractive colors that combine freshness and innovation and reflect the lively nature of young families. We also opted for modern graphic elements and fonts that provide visual interest and efficiency.

Additionally, we developed fashionable merch for the future residents of the complex, which will appeal to everyone who lives in the rhythm of modernity.