Design and Front-end development for the brand clothing store “The Sady Pobedy”
Boutique gallery exclusively offers its customers new collections of leading elite clothing brands. Expensive, modern, stylish. Sales have been built entirely offline for many years. The world is changing, competitors are appearing, consumer habits are changing and the decision to develop an online store has become inevitable. Solar Digital was chosen as a partner in design and front-end development of the e-commerce platform among a number of rather strong applicants.
The project was started with Discovery Stage. We studied the structure of product categories, listened to audio recordings of consultants' communication with clients, studied the photo shoot process, analyzed examples of successful international solutions and created a mood board. Our experience in implementing similar projects for the European market was really helpful. It is pleasant to note that the client listened to our recommendations and was open to new ideas. After several iterations, a Design Concept was chosen for further work.
By the way, the design stage was started with the logo restoration. The Sady Pobedy logo has not been changed since 2007. Taking into consideration that we have had only the old logo by the moment of the website design, we decided to slightly modify and refresh it. At the same time, we left its style and recognition, but made it easier, simpler, more efficient.
We spent most of our attention on work on catalog logic. We have minimized filtering, universal options for sorting results and made several options for displaying product photos: the model & product photos. We have also implemented the idea of filtering the catalogue by price with personal discount for authorised users.
One more challenging point was the product description page. Almost any user action is feasible in a couple of clicks. At the same time, the page design is thoughtful in such a way as to correctly display the dynamic content of the description of various goods. Some goods may have a lot of description, some may not need them at all. But product card look and feel will be equally good. This will make the product card page look equally good.
Particular attention was paid to the blocks “Similar products” and “Add image”. Our analytics have shown that a number of international trendsetters are actively connecting blog content with product catalogs, encouraging shoppers to add all the items from the image described in the blog to their shopping cart.
We tried to make the process of checking goods in the basket and placing an order as predictable and familiar as possible.
The personal account combines a large number of different scenarios for customers behavior. From the usual history of viewing orders to partial return of positions from a receipt.
We deliberately made the catalog more familiar and intuitive, but the blog is a completely different song. We have developed various options for the original layout of the text&photo reviews, video presentation of new collections of brands and images. Considering that most of the audience of the luxury goods segment is very Instagramish and spends a lot of time there, the customer’s marketer and I had an idea to make a photo gallery in the story format.
Naturally, special attention was paid to the development of mobile and tablets screen interfaces development.
The design of The Sady Pobedy combines minimalism and airiness, meets international fashion industry standards and modern trends in commerce interfaces. As soon as the design was approved, we have created layout of all pages and the frontend basis. The client planned to perform server development and the final launch of the project with full-time team assistance. We hope that in the near future the clients of The Sady Pobedy boutiques will be able to use the online platform as the set of the design ideas and original features we have implemented to increase the customer’s income.
We received a lot of help in making decisions, which was useful and important for us at that time.