Subculture
In 2021, many websites have their unique identity, positioning, mood, and vibe. Established brands are fighting for a slot in your long-term memory. Are there any ads, websites, slogans, or songs that instantly click for you once you see or hear them? Yes, indeed!
But what could leave a stronger imprint than life experience?! For many of us, the time of subcultures is the source of the most vivid and bright memories when the fight for uniqueness was between individuals, not between websites, ads, or slogans.
And maybe ten years from now, websites will be collections of “design cultures”? Each building block might be unique in style, format, and mood? This could become a powerful tool for retention of generations with clip thinking …
We’re already planning to launch a project of this experimental nature by the end of the year.
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