Subculture
In 2021, many websites have their unique identity, positioning, mood and vibe. Established brands are fighting for a slot of your long-term memory. Are there any ads, websites, slogans or songs that instantly click for you once you see or hear it. Yes indeed!
But what could possibly leave a stronger imprint than life experience?! For many of us the time of subcultures is the source of the most vivid and bright memories. When the fight for uniqueness was between individuals, not between websites, ads or slogans.
And maybe 10 years from now websites will be collections of “design cultures”? Maybe each building block would be unique in style, format and mood? This could become a powerful tool for retention of generations with clip thinking …
We’re already planning to launch a project of this experimental nature by the end of the year.
