Stark Shipping
Stark Shipping is a shipping agent company made of innovators and professionals in their trade. We’ve developed and supported a unique analytical platform for them — Stark Research.
We’ve received a request from Stark Shipping to update their current logo and identity system. The original logo was developed more than five years ago, and since then, Stark Shipping has progressed greatly, so corporate identity was asking for a refresh. Several designers worked on the new logo. Many directions and variants were explored, some completely deviating from the original.
It was important to leave a ship reference in the logo design to highlight the nature of the client’s business. We gave it a modern digital font, took existing logo geometry as a base, and gave it a cleaner, sharper look while trying not to go too far from the original structure. The updated symbol combines a drop of liquid oil, referencing the most common cargo type, with the ship’s shape—a tanker, symbolizing a carrier of that cargo.
The wave-shaped pattern hints at a type of service that Stark Shipping provides, and the icons are designed to complement the marine narrative. Updated icons could be used on any device or medium.
As a result, we’ve created a fresh, bold, modern corporate identity system for Stark Shipping, one of the largest shipping agents in the Black Sea region.
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