Branding and identity design for Stark Shipping company.
London, UK Одесса 65000
+44 (20) 8068-5324
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Stark Shipping

Stark Shipping

Branding and identity design for shipping agency

Stark Shipping

Stark Shipping is a shipping agent company made of innovators and professionals of their trade. We’ve developed and currently support a unique analytical platform for them — Stark Research.

Creating a logo. Rebranding.

We’ve got a request from Stark Shipping to update their current logo and identity system. Original logo was developed more than 5 years ago and since that time Stark Shipping has gone a long way, so corporate identity was asking for a refresh. Several designers worked on the new logo. A significant number of directions and variants were explored, some of them completely deviated from the original.

Logo Development in Solar Digital
Animated pattern
Development of branding carriers design
Company branding. Redesign logo

It was important to leave a ship reference in logo design, so it clearly highlights the nature of the client’s business. We gave it a modern digital font, took existing logo geometry as a base and gave it a cleaner, sharper look, while trying not to go too far from the original structure. Updated symbol combines a drop of liquid oil, referencing the most common cargo type, and shape of the ship — a tanker, symbolizing a carrier of that cargo.

Example Facebook page using new corporate identity
Font for Pattern.
Instagram account with new style
Example of using the Pattern in the office of the company

Wave-shaped pattern hints at a type of services that Stark Shipping provides, and the icons are designed to compliment marine narrative. Updated icons could be used on any device or medium.

As a result, we’ve got fresh, bold and modern corporate identity system for one of the largest shipping agents in a Black Sea region — Stark Shipping

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