We’ve got a request from Stark Shipping to update their current logo and identity system. Original logo was developed more than 5 years ago and since that time Stark Shipping has gone a long way, so corporate identity was asking for a refresh. Several designers worked on the new logo. A significant number of directions and variants were explored, some of them completely deviated from the original.
It was important to leave a ship reference in logo design, so it clearly highlights the nature of the client’s business. We gave it a modern digital font, took existing logo geometry as a base and gave it a cleaner, sharper look, while trying not to go too far from the original structure. Updated symbol combines a drop of liquid oil, referencing the most common cargo type, and shape of the ship — a tanker, symbolizing a carrier of that cargo.
Wave-shaped pattern hints at a type of services that Stark Shipping provides, and the icons are designed to compliment marine narrative. Updated icons could be used on any device or medium.
As a result, we’ve got fresh, bold and modern corporate identity system for one of the largest shipping agents in a Black Sea region — Stark Shipping