JDI Brokers
JDI is an abbreviation of the company owner’s father’s name, which, when read quickly, sounds similar to the word “Jedi.”
The visual identity is built around a financial company logo designed as a star-sword cutting through the abbreviation formed from plant-based elements — oil, grain, and meal. This approach to branding allowed us to combine the raw materials sector with market dynamics: in animation, the plant motifs symbolize the movement of the product’s core value — information.
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