Branding of the shipping company | United Barge Co.
United Barge Co is a company that transports goods on barges along the Dnieper River. Its main cargoes are grain crops and oils. The company asked us to develop a recognizable corporate identity to stand out from other competitors in the market.
Branding in real life
Here are some of the raw logo options. The main associations are water, transport and crops. We created 20+ positions of corporate style elements in total. The form integrates into the environment. It can be used anywhere: signs, containers, clothes, even stickers.
Social networks banners and billboards
We invented the “paperclip” technique to make the logo interact with advertising elements (images, background, headlines, etc.). Our barge-shaped logo surrounds the object like a paperclip or a loop.