The customer wanted to refresh the logotype and visual of the company slightly. We have been looking for how to save the appearance of the brand, leave the familiar identification for customers, but also make the logo stylish and modern. There were about 20 unique concepts, and the selection process was long enough.
The main tasks on the project were:
- Change shades, but leave the basic colour outline — any variations of blue and white. We chose a deep blue, which is associated with sea and trust in the company
- Make the logo minimalistic but recognizable by customers
- Save the image of the Earth in the logo. The company carries out transportation worldwide
- Convert the logo’s font style