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Utopia

Utopia

Logotype and brand identity of a stylish coffee-shop

Logotype and brand identity of a stylish coffee-shop — Utopia

Fragments of the perfect past are mixing with the imperfect present. Sleeping merges with reality. The dualism of images and meanings creates a magical place called Utopia. This meaningful and ambitious description of the new cafe concept became the beginning of our work.

Logotype and brand identity of new stylish coffee-shop in Odessa — Utopia

We generated different concepts, showed the dualism of senses and adopted them to the cafe identity.

Logotype and brand identity of new stylish coffee-shop in Odessa — Utopia
Company's brand identification
Corporate visuals developemnt

The client chose the parrot and human concept, the same dualism. We developed the logo for different colours palettes and sizes.

Logotype and brand identity of new stylish coffee-shop in Odessa — Utopia
Individual brand identity of the website example
cafe and restaurant logotype creation

Apart from the full logo version, we also created the font version for the coffee shop’s signboard.

Logotype and brand identity of new stylish coffee-shop in Odessa — Utopia
Logotype and brand identity of new stylish coffee-shop in Odessa — Utopia
Logotype and brand identity of new stylish coffee-shop in Odessa — Utopia

We also made the visualisation of different brand identity elements. For example, coffee paper cups.

Brand creation
Logotype and brand identity of new stylish coffee-shop in Odessa — Utopia

Interesting statistics

5

Team members

345

Working hours

33

Different concepts

14

Visuals

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