Logotype and brand identity of a stylish coffee shop — Utopia
Fragments of an ideal past blend with an imperfect present, and dreams merge with reality. The duality of images and meanings gives birth to a magical place—Utopia. It was from this layered conceptual description that our development of the Utopia café identity began. To emphasize the uniqueness of the location, we created a modern visual identity for the gastronomic project that conveys an atmosphere of mystical allure and unifies all visual communications of the venue into a single narrative.
We generated different concepts, showed the dualism of senses, and adopted them to the cafe identity.
The client chose the parrot and human concept, the same dualism. We developed the logo for different colours palettes and sizes.
Apart from the full logo version, we also created the font version for the coffee shop’s signboard.
We also visualized different brand identity elements — for example, coffee paper cups.
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