Arena Odesa
“Arena Odessa” is a large-scale unfinished construction project that has been stalled for several years. While exploring Google Maps, our team discovered this site, which was originally intended to become a modern venue for EuroBasket. We decided that creating a logo for Arena Odessa would serve as an important reminder of the city’s unrealized potential. This visual identity for a sports arena—although existing only in blueprints—is meant to draw attention to the issue of abandoned construction projects that could have become a source of pride for Odessa.
The new sports arena visualization for the 2015 basketball competition.
We created this symbol to show what our beloved city could become. We want every resident of Odessa to stop accepting abandoned sites and treating the current situation as inevitable. The professional identity for Arena Odessa became our manifesto, and the carefully crafted visual identity for a concert and sports arena is meant to serve as a reminder: the city deserves large-scale projects and high-quality architecture that inspires rather than discourages.
“Arena Odessa” can become a powerful symbol of the fight against decaying buildings and endless unfinished constructions. As part of this project, we developed a brand identity for Arena Odessa, incorporating the traditional colors of the city flag into the logo to strengthen its connection with the region. This logo and brand book design for Arena Odessa helps visualize the image of a modern facility that could become an architectural landmark and an important hub of public life in the city.
At large-scale events, from business conferences to rock festivals, the complex is capable of accommodating thousands of spectators. High-quality branding for a concert and sports venue of this level will allow Odessa to remain successful year-round, not just during the tourist season. The project will provide a strong boost to investment, and a well-thought-out identity for the sports and cultural complex will help position the city as a leading center for the development of sports and arts on the international stage.
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