Promotional project in support of new worldwide Ukrainian brand identity UKRAINE now
Immediately after the release of the new branding of Ukraine, a wave of criticism fell upon him. We supported the branding creators, “Banda Agency,” and created a funny project to promote the country’s new branding. Everything works as simply as possible: the user enters the desired phrase in a few clicks, generates the picture, and shares it in any of the represented social networks.
We devised an idea for an application where newly generated phrases from other users were instantly displayed. This feed quickly turned into a chat. Several thousand visitors attended the site simultaneously, and thanks to the feed type of the app, the most active of them began to communicate. Several companies started advertising regularly, publishing their names in the last hundred phrases in the activity feed. The project blew up the Facebook news feed. Even the Ukrainian diaspora in Canada spread the news about logotype builders. And we are proud of spreading a modern Ukraine brand identity worldwide.
