Earn Forex: Developing Custom Brokerage Platform
Case study on how Solar Digital re-developed and renovated our client’s website CMS, transferring to the new system more than 1500+ content pages, creating a professional platform, and redesigning the website.
Client
EarnForex is a large-scale financial website focused on trading, specializing in providing useful tools for professionals, beginners, and brokers. The platform offers a wide range of features, including calculators, educational materials, and a full-fledged trading education platform. Additionally, the Forex broker rating developed by our team allows traders to choose reliable partners based on detailed analysis and community feedback.
Challenge
EarnForex approached us with a problem: their currency trading website was built on an outdated content management system (CMS), which negatively affected its performance. As a large financial portal, EarnForex experienced content loading errors, as the old structure limited the addition of new features and slowed down many processes. Therefore, the platform required migration to a new technology.
EarnForex is a complex ecosystem for trading and brokerage with a vast amount of information. It is not just an informational resource but a full-fledged platform for traders and investors, available in five languages. Moreover, we developed a comprehensive brokerage platform (EarnForex Platform) containing a large volume of data that could overload the old system.
Upgrading the infrastructure was critical to handle such a large amount of content. The main challenge was migrating all existing functionality to the new structure while adding new features without losing accumulated data.
Discovery Process
The brokerage market is a vast and complex industry with a significant amount of data. However, our task was to make this complex information readable and user‑friendly. That is why Solar Digital conducted an in‑depth business analysis, studying online broker comparisons and Forex market best practices.
As a result of the Discovery phase, we identified three key stages of the project:
- Development of a custom brokerage portal
- Redesign of the brokerage website
- Migration of website content (over 500 pages in five languages, totaling more than 1,500 pages) to a new structure, website revamp, and implementation of new features
Design
At the same time as the Discovery phase, we began developing a unique web design for EarnForex. The main goal was to create a trading website that combines usability with a modern look to increase user engagement and reduce bounce rates.
During this stage, we designed an updated visual interface for both the main website and the Forex broker comparison platform, making data interaction intuitive.
MVP
During the MVP phase, our development team migrated the project to a new structure with all existing content and functionality. Comprehensive fintech website development using PHP Laravel, Vue.js, and SPA/SSR technologies allowed us to optimize the platform and introduce new features without disrupting existing modules.
Release
Solar Digital implemented new features on the EarnForex portal, which will soon be available to users. We also carried out full-cycle development of a website for Forex brokers, including the creation of a dedicated admin panel for content management.
Our team successfully imported all legacy data into the new structure. We implemented new logic for calculators, launched the EarnForex Platform, and delivered a unique design for this information resource. The project now has two data sources — the admin panel and the platform — transforming the website into a full-fledged Forex broker directory with deep tool integration.
Technical solutions used
Back-end solutions our team used for this Forex info website: PHP 8, Laravel 8. x, MySQL 8.0
Front-end: Vue. js, Single Page Application (SPA), and Server Side Rendering (SSR)
EarnForex Platform
EarnForex Platform is a unique digital solution for the Forex brokerage industry. Think of EarnForex Platform as a separate server that serves as a catalog of different brokers (like Clutch for Forex Brokers) where you can read the whole information on the broker: their rating, payment options, demo platforms, account currencies, currency pairs, account types and see other people’s reviews on the broker. This is a massive platform that saves huge amounts of data and is constantly updated.
How does this solution work?
EarnForex Platform allows users (i.e., broker representatives) to register their businesses on the platform. Users fill out the profile for their business, providing potential customers with information on their broker agency. That was crucial for our client to have full control over the information coming to the website and to have a chance to check if the registered broker’s profile is adequate and trustworthy. Only after the EarnForex admin’s approval are those broker agency profiles allowed and transferred to the website.
Result
As a result of our collaboration, we upgraded the website, migrated all legacy content and functionality to the new structure, and added new capabilities. In addition, we delivered custom development of a Forex trading platform (EarnForex Platform), which was successfully integrated with the main website. The Solar Digital team continues to provide technical and design support for the EarnForex project.
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