Sustayn BrandingBranding development for the ustainable development company— Systayn

Sustayn Company: how to create an effective brand for eco-friendly business

Sustayn is a sustainable eco-business that builds its brand with green marketing as its main strategy. That is why they have requested our team with new eco-friendly branding. During our collaboration with Sustayn, we have identified the main goal — to create an impressive and modern branding that will surpass competitors in the saturated eco market.
https://sustayn.eu/

Client

Sustayn specializes in ecological agricultural goods production. The company is dedicated to developing the green economy and creating sustainable biomass supply chains. The client’s expertise lies in providing high-quality planting material for Miscanthus, which allows for the creation of highly efficient biomass plantations.

That is why it was crucial for both our client and us to create a unique eco-friendly brand that will ensure their position as an ecoactivist and sustainable company through obvious yet stylish and modern branding.

Challenge

Our client is one of the companies that use a green marketing strategy, which is why it was important to get eco-friendly branding.

Our company has taken on the challenge of creating impressive branding, as the eco-production market is rich in look-alike companies. Another challenge was that the client did not have a clear idea of what their brand should be like.

Solution

We didn’t want to come up with just another “faceless” eco-friendly brand; hence, we needed to conduct extensive research on best market practices.

Our team has prepared a comprehensive design brief for a client that helped us get a better idea of Sustayn’s vision for their new branding. As a team, we wanted to get a better idea of Sutayn’s eco values, as those would be the core of our new branding project. That is why we had a joint brainstorm, which helped us build better communication with a client.

Another important step of the project was to conduct a target audience research. The challenge was to identify and analyze eco and sustainable-driven businesses that compile with the green marketing values of our client.

Those research results helped our team to come up with modern eco-friendly logo ideas.

Our team based their design on the best eco-marketing practices to create a unique logo that symbolized nature, sustainability, and the innovative approach of Sustayn.

During the first iteration, we developed more than four different eco-branding concepts. One of these concepts immediately appealed to the client, so we carried out the final fine-tuning of the style. That included branding itself, a color palette, fonts, and graphic elements that created a consistent and recognizable image for the company.