Branding for the Real Estate company GARTAL
Create a new visual identity for a major property company? And hit the bullseye from the first concepts?
Read below how we developed branding for a Czech company that all employees appreciated.
Client
GARTAL is a Czech real estate company with an innovative approach to creating projects for comfortable living and environmental protection.
They provide comprehensive services, from property selection advice to purchase financing through GARTAL mortgages and building relationships with clients based on honesty and openness.
The challenge
The client’s company was striving for change. It needed to redesign its corporate identity to keep up with the times and emphasize its advantages over competitors.
Previously, the company had dealt with 100 other design agencies and tried 100+ concepts. Disappointed with the results, GARTAL found our portfolio, and after a detailed review, they contacted us.
Task
Solar Digital was faced with a difficult task — to offer a solution that the client would be 100 % satisfied with and that other companies could not provide.
The process
Our work on creating the branding began with a mood board, which helped our designers determine the general mood of the project. A mood board is a set of colors, font pairs, icons, and pictures, based on which we form an idea of the future result for the team and the client.
We presented the finished mood board to the customers, who chose the option they liked. Then, the Solar Digital team started working to bring the idea to life.
The client chose orange as the primary color but asked us to find a more exciting shade. During the selection process, we saw what he liked, developed, and agreed on seven additional bright and close-to-pastel colors. We offered 5−6 variants of patterns, of which Gartal chose 2.
Solar Digital designers focused on the company’s image when creating the logo. GARTAL is an active and experienced company that updates the city’s architecture. Our proposed logo, like the color, demonstrates energy and progressiveness. It is minimalistic but conveys the necessary meanings.
The result
As part of our cooperation, we have developed a lot of things for GARTAL, including:
- logotype
- a palette of corporate colors
- patterns
- branded business cards for employees
- billboard advertising in various color variations
- banners for contextual advertising
- design for posts and stories on social networks
- branded clothing
- branding for the car
The entire Gartal team unanimously accepted our work during the branding presentation and applauded us! They have even already presented branded merchandise as part of a promotional campaign.
Solar Digital is developing and preparing a new website for Gartal for release. We will share the results of our work soon.
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