Branding development for Gross Liebental
Perhaps everyone has dreamed of living in a place where everything is available. A place where you can live, work, and relax without ever leaving a single complex.
What if we told you such a place already exists? Moreover, it’s located in Odesa.
No, it’s not a joke or fantasy. It’s Gross Liebental — a unique project that combines everything needed for comfortable living. This case shows how Solar Digital developed a brand for a residential complex and created an identity that is impossible to confuse with any other.
Client
Gross Liebental is a large-scale project by the construction company Zezman, consisting of three districts: residential, business, and recreational.
The strategy was based on a unique positioning: to create a self-sufficient ecosystem that minimizes commuting between the suburbs and the city center. Thanks to well-planned infrastructure, this concept allows residents to meet all their needs locally, avoiding traffic and significantly reducing travel time.
Task
The main objective was to deliver comprehensive branding for the development project — creating a visual identity that reflects uniqueness, premium quality, and at the same time accessibility.
Solution
Our team carried out full-scale branding for the residential complex. It became one of the most extensive cases in our practice: we developed a brand book of over 100 pages, covering dozens of brand applications in detail.
Gross Liebental is like a “Swiss-style village,” where we combined Bauhaus principles with Swiss design. What do you see in its emblem? A tree? A key? A floor plan? Or intertwined letters “G” and “L”? In fact, we created a playful, multi-layered logo — a rare combination of four symbols in a single form.
We also developed a wide range of graphic patterns. The identity is based on an oval shape and a distinctive color palette, making it both elegant and approachable. We designed more than 50 brand carriers — from business documentation to branded inflatables and transport advertising. Special attention was given to outdoor and digital design, ensuring easy scalability across all communication channels.
The process
It’s always rewarding when clients recommend us to partners — and even more so when they return with new projects. That’s exactly what happened with Zezman: after the success of Gross Liebental, they came back to us to develop the identity for the Dwells residential complex.
Weekly calls on the project quickly became a tradition. The client insisted on Friday meetings, saying: “Contractors usually disappoint us during the week, but you always leave us energized before the weekend.” The project was led on the client’s side by Viktor Sholoshenko, one of Ukraine’s top marketers. He is highly demanding, but the quality of our branding fully met his expectations.
Solar Digital generated so many strong concepts that the only challenge was choosing one. Our calls turned into lively discussions within the client’s team, while we listened and received compliments — every concept was a perfect fit.
The result
The scale of work delivered is truly impressive.
Solar Digital proudly states that we not only fulfilled all promises but significantly exceeded expectations. This is a story of how comprehensive branding enabled us to create a unique visual language that stands out unmistakably.
Although the project was not fully realized, Gross Liebental remains a vivid example of our ability to build strong developer brands — a case we are genuinely proud of.
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