Inshiy
We love those who are “not like others.” Strange, unordinary, who swim against the flow, against general opinion, we love those about whom we can tell that this person is інший (meaning 'different'). The representatives of the new TV channel had similar ambitions. They wanted to create a channel that would speak the same language as their audience and show happenings from different points of view, but not like it used to happen.
The key idea was to create a logo with a white crow, showing the difference from others. We also offered new options that would not use this one idea but had their own story behind them. As an example, one of the concepts was to take the last letter of the name 'й' and use it as a logo. Other channels use the first letter of their names instead, and our concept would make the customer unique.
We do not watch TV, so we don’t know if they succeeded in following these principles after the launch of a channel, but we took part in creating the unusual logo concept.
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