Branding and corporate identity for Ukrainian predial startup HOROS.Tech
HOROS.Tech is a startup that solves business problems using machine learning technologies for the agricultural and heavy industries. The HOROS team won the logo and corporate identity creation at the pre-Christmas lottery in SOLAR Digital. Our mission is to help Ukrainian startups evolve. So we ran a competition and chose the most “useful” startup from all the applicants.
We started by searching for competitors to see how other hi-tech companies appear. Most of the logos turned out to be font-styled, dull, and outdated. HOROS. Tech team had the same fear: the logo will be similar to others because it is too hard to develop something better. We took this as a challenge and proceeded to work. Our basis was a startup from Ukraine, Khoros, taken from the ancient fertility god and the company’s machine learning drones gathering data on the ground. When you collect any data, you keep it on a physical carrier (flash drive or a sim card). That is how the microchip image appeared. We added some neon colors to it from the well-known 'The Matrix' movie.
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