OMG Space Branding. Employer branding and visual identity for GameDev company

OMG Space — IT & GameDev Employer Brand

OMG Space is a Cyprus-based IT company that develops mobile games and advanced technical solutions, including KYC systems. As a growing game studio, the company prioritizes creativity, innovation, and a strong team culture. This was our first joint project — and the task was both exciting and strategic.

The client aimed to create a powerful HR brand that resonates not only with external audiences but also deeply connects with current employees. Since OMG Space wanted to attract top GameDev professionals globally, they needed a memorable brand identity and strong employer branding presence — something more than just a logo.

Challenge

• Reflect the company’s philosophy and technological edge;
• While still carrying irony and creativity;
• Take a form that felt modern, but never artificial.

Everything had to feel organic: the logo, the tagline, the merch, even the typeface.

Among the tasks:

• Creating a name from scratch;
• Developing a flexible visual system;
• Designing branded items people would actually want to wear;
• Building a style that drives emotional engagement.

This had to be more than a corporate identity — a true cultural code for the team.

What we did:

• Focused on creating a brand that honestly reflects OMG Space’s inner spirit — modern, technological, and alive
• Started with naming: proposed over 20 concepts, from which the client’s own team shaped the final name — OMG Space
• Developed the logo, color palette, typography, and patterns, adapting them for both digital and offline formats
• Created a brand book with guidelines for social media, presentations, print materials, and promotional products
• Designed 14 merch items — t-shirts, hoodies, caps — that became part of the company’s internal identity

Process

We started with naming: proposed over 20 concepts that reflected the team’s character and tone of voice. The final name — OMG Space — was invented by the company’s own team members, inspired by our options. It was a powerful start.
The next stage was a brand redesign and the creation of a full visual system. We developed the logo, color palette, typography, and patterns, adapting them for both digital and offline formats. The brand book included guidelines for social media, presentations, print materials, and promotional products. This was comprehensive digital design work paired with a physical brand style.
A special focus was placed on merch. We created 14 items, including t-shirts, hoodies, and caps — and all of it became more than just clothing, but part of the internal identity. This is how the idea of creative merch that unites the team came to life.

Result:

• OMG Space received a full corporate identity that conveys the company’s spirit and strengthens its employer brand
• The brand creates an impression even before meeting the team
• The style became a tool for attracting gamedev talent and building a strong corporate culture
• The visual elements work harmoniously and register at a glance