OMG Space — IT & GameDev Employer Brand
OMG Space is a Cyprus-based IT company that develops mobile games and advanced technical solutions, including KYC systems. As a growing game studio, the company prioritizes creativity, innovation, and a strong team culture. This was our first joint project — and the task was both exciting and strategic.
The client aimed to create a powerful HR brand that resonates not only with external audiences but also deeply connects with current employees. Since OMG Space wanted to attract top GameDev professionals globally, they needed a memorable brand identity and strong employer branding presence — something more than just a logo.
Challenge
The company needed a brand that would:
- look stylish, tech-savvy, and creative;
- reflect the team’s inner values, vision, and mission;
- function as a tool for cultural alignment and visual consistency;
- build emotional connection and pride among employees;
- translate into team merch that people genuinely want to wear.
Importantly, it had to work as an employer branding website — not just a static promo tool, but a living, evolving identity hub for candidates and new hires. From digital branding and storytelling to game studio identity, this was a 360° project.
Решение
Мы сосредоточились на создании индивидуального дизайна бренда, который бы соответствовал духу компании — смелому, технологичному, креативному. Дизайн визуальной идентичности включал в себя как выразительные, так и функциональные компоненты, обеспечивая согласованность на веб-сайте, в социальных сетях, в рекламе и документации.
Новый бренд должен был поддерживать не только внутренние цели, но и будущую экспансию — от привлечения талантов до работы с инвесторами. Мы подошли к решению этой задачи как к полномасштабной услуге по созданию логотипа и брендингу, сочетая креативный дизайн бренда с практическим пониманием бизнеса. Это также была возможность обновить бренд, отразив эволюцию компании.
Process
Naming
We proposed around 20 name options. Interestingly, the final choice — “OMG Space” — was coined by the client, based on our suggestions. It sounds like a spontaneous reaction to something brilliant: “OMG! Space!” Perfectly suited to a gaming company branding identity.
Design
We crafted a complete brand identity system: logo, color palette, typography, motion assets, and custom patterns. All of it was captured in a brand book to guide future applications — from onboarding materials to recruitment banners.
Merch
We produced multiple team merch variations: 7 T-shirt designs, 4 hoodies, 3 caps, and sweatshirts. The designs were playful and functional — something employees would be proud to wear at events, in the office, or online.
Web presence
We also helped shape the foundation of a dedicated employer branding website — a space for careers, values, and team stories. This digital hub is part of the company’s strategy to attract creative, tech-driven talent worldwide. For growing companies in IT culture branding, this kind of platform is a key element.
Project team:
- Project Manager — communication and coordination;
- Designer — logo, style, brand book, merch. We worked with full creative freedom — and delivered an identity that truly feels like “space-level” work.
Result
OMG Space received a bold and modern visual identity that captured its energy, values, and technical edge. The branding became a key cultural driver, building stronger internal loyalty and making it easier to recruit high-level GameDev and IT professionals.
From the logo to the merch, the project was a success across all touchpoints. This is a case of creative branding meeting purpose — delivering an identity system that truly works for the team, the business, and future talent.
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