Premier Book Group: new design for online bookstore
Premier Book Group is an American online book retail store that was looking for the best website agencies to renovate its web design. In this case study, we have developed an eCommerce web design for a book retail business.
https://www.premierebookgroup.com/
Client
Our client, Premiere Marketing, Inc., is a dynamic marketing and eCommerce company that serves book publishers and bestselling authors. Founded in 2003, it initially gained recognition as the leading provider of comprehensive US book tours. Over the years, PMI has expanded its operations and now manages two well-known e‑commerce platforms, such as Premier Book Group.
Premier Book Group is an experienced book event, PR, communication, and distribution agency that has gained popularity all over the USA and faced the problem of scaling its business further online. Hence, our client needed a new website and was looking for a professional web design studio to create a new design for their online bookstore website. Hence, they needed to find someone to make a website.
Challenge
Solar Digital was not the first web design agency to provide its services for this project for Premiere Marketing, Inc. Our client tried to handle this project in-house before us for the e‑commerce website design. Yet, they were unhappy and unsatisfied with the result they got. After unsuccessful attempts, they have faced yet another challenge: a shortage in deadline and budget for the project.
The Solar Digital team and Premiere Marketing, Inc. have identified the keystones of the project:
- Renovate the outdated design of this online store
- Renovate the website and its page structure
- Create a clear user path and level up the user experience by creating a user‑friendly web design for the bookstore.
- As a result, the client should get the design and HTML so the client’s internal team can implement it.
Our client needed to meet the deadlines and optimize our cooperation as much as possible.
Solution
Premier Book Group is our first online bookstore project. Yet Solar Digital has extensive experience creating eCommerce websites, commerce platforms, online shopping sites, and other similar websites. This prior knowledge has helped us develop the best custom website design services within the shortest deadline.
When we got the project, our client had already created a landing page and several pages for their website and was trying to do the web design project in-house. However, the process took too long, and the design they got had lost its relevance. Our design proposition was approved on the first iteration as the client wanted to save the project base, i.e., have a modern, clean, and minimalistic design for their online bookstore.
We created a responsive design for this online bookstore’s mobile and desktop versions. Moreover, we enriched clients' website structures, added extra content blocks, and created several more pages for unlimited website content and marketing activities.
Result
As a result, Premier Book Group got a modern custom website design and layout for their online book store at optimal timing, which saved the project’s budget. The new website allowed our client to renew their marketing communication and better understand their website processes and clients' user experiences.
Premier Book Group was a great project to work on. Solar Digital and Premiere Marketing, Inc. have built trust and fruitful communication, so our client has entrusted us with another cool project called Premiere Speakers Bureau.
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