Premier Book Group: new design for online bookstore

Premier Book Group is an American online book retail store that was looking for the best website agencies to renovate its web design. In this case study, we have developed an eCommerce web design for a book retail business.

Client

Our client, Premiere Marketing, Inc. is a dynamic marketing and eCommerce company that specializes in serving book publishers and bestselling authors. Founded in 2003, it initially gained recognition as the leading provider of comprehensive US book tours. Over the years, PMI has expanded its operations and now manages two well-known eCommerce platforms, such as Premier Book Group.

Premier Book Group is an experienced book event, PR, communication, and distribution agency that has gained popularity all over the USA and faced the problem of scaling their business further online. Hence, our client needed a new website and was looking for a professional web design studio to create a new design for their online bookstore website. Hence, they needed to find someone to make a website.

Challenge

Solar Digital was not the first web design agency to provide its services for this project for Premiere Marketing, Inc. Our client tried to handle this project in-house before us for the e-commerce website design, yet they were unhappy and unsatisfied with the result they got. After unsuccessful attempts, they have faced yet another challenge: a shortage in deadline and budget for the project.

The Solar Digital team and Premiere Marketing, Inc have identified the keystones of the project:

• Renovate the outdated design of this online store
• Renovate the website’s and its page structure
• Create a clear user path and level up the user experience by creating a user-friendly web design for the bookstore
• As a result, the client should get the design and HTML for it so that the client’s internal team can implement it

It was crucial for our client to meet the deadlines and optimize our cooperation as much as possible.

Solution

Premier Book Group is our first online bookstore project. Yet, Solar Digital has extensive experience in creating eCommerce websites, commerce platforms, online shopping sites, etc. This prior knowledge has helped us come up with the best custom website design services within the shortest deadline.

When we got the project, our client had already created a landing page and several pages for their website and was trying to do the web design project in-house, but the process took too long, and the design they got has lost its relevance. Our design proposition was approved on the first iteration as the client wanted to save the project base, i. e., have a modern, clean, and minimalistic design for their online bookstore.

We have created a responsive design for this online book store for mobile and desktop versions of the website. Moreover, we have enriched clients' website structures, added extra content blocks, and created several more pages for unlimited website content and marketing activities.

Result

As a result, Premier Book Group got a modern custom website design and layout for their online book store at optimal timing, which saved the project’s budget. The new website allowed our client to renew their marketing communication and allowed them to have a better understanding of their website processes and the user experience of their clients.

Premier Book Group was a great project to work on. Solar Digital and Premiere Marketing, Inc have built a trustful and fruitful communication, that is why our client has entrusted us with another cool project of theirs called Premiere Speakers Bureau.