Branding of a multi-vendor platform from Canada indiGem
indiGem is a multi-vendor platform in Canada. Here, manufacturers of copyright jewellery can create their stores to sell their products. At the same time, indiGem organizes exhibitions throughout Canada and releases jewellery independently.
There have been two conditions. First: we had to use the arrowhead image. Second: ethnic motives, the company was selling jewellery of various nations. The logo was supposed to combine all the ornaments variety, being both primitive and masterly executed at the same time.
The new indiGem logo is a contour that can have any meaning. Each appearance of the company becomes individual, whether it is an exhibition, a poster or a promotional video.
We went through a significant number of options with the client, from simple to the brightest. To understand the essence: one variant will always be not enough for such a creative company.
We added a line similar to a cardiogram to the indiGem corporate identity in addition to the logo. It symbolizes both the time pulse and the rough processing of jewellery.
Having finished work on the logo, we started a new round of indiGem development: creating a website for the marketplace.