Branding of a multi-vendor platform from Canada indiGem
indiGem is a multi-vendor platform in Canada. Here, manufacturers of copyright jewellery can create their own stores to sell their products. At the same time, indiGem organises exhibitions throughout Canada and releases jewellery independently.
There have been two conditions. First, we had to use the arrowhead image. Second, ethnic motives: The company sold jewellery from various nations. The logo was supposed to combine all the ornaments variety, being both primitive and masterly executed simultaneously.
The new indiGem logo is a contour that can have any meaning. Each company’s appearance becomes individual, whether it is an exhibition, a poster, or a promotional video.
We reviewed many options with the client, from simple to the brightest. Sometimes, one variant is not enough to understand the essence of such a creative company.
We added a line similar to a cardiogram to the indiGem corporate identity and the logo. It symbolizes both the time pulse and the rough processing of jewelry.
Having finished work on the logo, we started a new round of indiGem development: creating a website for the marketplace.
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