Promo site for summer festival about business and creative industries U-generation
We needed to visually combine creativity and business without losing the elements of corporate identity.
Two primary changes that we have implemented. First, we have changed the usual colours of the business environment to brighter and more creative ones. Second, we've added interactive elements like paintings and musical instruments to show that the festival is more creative than regular business-events in the city.
On the website, you see not one in a million business meetings, but a unique event. And its organizers certainly know who’s their target audience.