Design & Development for a worldwide yacht rental service
Sailica’s mission is to solve any issues of yachters with a single online platform: searching and booking a yacht in any region, a tour catalog from proven yacht trip operators, and a blog for yachters and yachting enthusiasts.
We developed a simple and minimalistic interface after the branding was ready. It would be best if you had minimum clicks and actions. There are minimum required fields for a quick yacht search on the first screen of the website’s main page. Also, there are hot offers with discounts on the main page, new articles from the magazine, and fast navigation to the most popular yacht destinations in the world.
The challenge was to simplify the interface. We had extensive data and had to think hard about what information to display or hide in the simple yacht card. After launching the startup’s MVP version and collecting user action data, we regularly changed the yacht’s card, adding information for simple choices between more than 10,000 boats.
It was a challenge for us to balance brightness and easy navigation on the yacht destinations page. Snow-white yacht in the azure water with the medieval fortress in the background — we wanted to show all that beauty to awaken the spirit of travel in a visitor. However, the scalability and flexibility of the interface should also be considered.
The designers laid themselves out to create a series of author icons. They are minimalist, light, follow the overall design concept, and inform at the same time. We’ve also been thinking out an adaptive version of the site in detail and additionally developing a separate mobile application.
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