Branding Development for Sailica. Brand Identity for Yachtsmen Startup

Logo and brand identity for a yacht startup

Sailica is a booking service for 10,000+ yachts in more than 300 regions around the world, a catalog of yacht tours from the best operators, and a magazine for yachtsmen.

https://sailica.com

At the very beginning of the project, we conducted research and surveyed the audience to understand their pain points and the shortcomings of existing solutions. We also analyzed competitors and defined the tone of voice for the new brand of the sea travel platform. Based on all the collected insights, we came up with the startup name, Sailica. Only after that did we proceed with designing the logo for the yachting website. The symbol combines the first letter of the name, the shape of a sailing yacht, and a compass navigation arrow.

After the logo concept was approved, the design team developed a complete visual identity for the yacht booking service, including all essential branding elements. In particular, we prepared social media designs, corporate stationery, and flags.

Once the logo was finalized, we moved on to designing the website for the global yacht search service and developing the Sailica startup.