Logo and brand identity for a yacht startup
Sailica is a booking service for 10,000+ yachts in more than 300 regions around the world, a catalog of yacht tours from the best operators, and a magazine for yachtsmen.
At the very beginning of the project, we conducted a survey. We interviewed the audience about the needs and inconveniences of existing solutions, studied the competitors, and determined the tone of voice of the new brand. With all that data, we have come up with the name Sailica. And after that, we began to develop a logo. The icon combines the first letter of the name, the shape of the sailing yacht, and the navigation arrow of the compass.
After the logo concept approval, the design team worked out all the necessary elements of corporate identity. In particular, the design of social accounts, set of office elements, and flags.
After the approval of the logo, the development of the design and programming of the Sailica startup began.
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