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Branding for Sailica

Branding for Sailica

Brand Identity for Yachtsmen Startup

Logo and brand identity for a yacht startup

Sailica is a booking service for 10,000+ yachts in more than 300 regions around the world, a catalogue of yacht tours from the best operators, as well as a magazine for yachtsmen.

Creation of corporate identity for Sailica

At the very beginning of the project, we conducted a survey and interviewed the audience about the needs and inconvenience of existing solutions, studied the competitors and determined the tone of voice of the new brand. With all that data, we have come up with the name Sailica. And after that, we began to develop a logo. The icon combines the first letter of the name, the shape of the sailing yacht and the navigation arrow of the compass.

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Creating logo of yacht startup Sailica

After the logo concept approval, the design team worked out all the necessary elements of corporate identity. In particular, the design of social accounts, set of office elements and flags.

Company style development
Branding layout
Sailica brand creation
Brand logo development example

Interesting statistics

4

experts

320

hours

23

concepts

12

elements of corporate identity

After the approval of the logo, the development of the design and programming of the Sailica startup began.

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