Emotional branding for pizza delivery Buddhapizza
The client came to us with delivery problems. He often got a cold, burnt, upside-down pizza made from cheap products. To change the situation, he decided to create a new pizza delivery. With such an ambitious plan, it should be "new" absolutely in everything, including the branding we have created, and then the promotional website.
In the beginning, we proposed different versions of the project name. The client had also a number of ideas, one of which, Buddha Pizza, has won. The idea of the name is to go against the stream, not to be like anyone, offer the consumer something new, become an eyecatcher, raise questions and be different. That’s how the concept of a slice of pizza with an eye was born.
We have worked in details all the elements of corporate identity needed for the pizza delivery: the appearance of social network pages, several options for boxes, labels, packaging. An additional feature of the project was a coin: a real solid metal coin that a client can receive for a large order. Coins are so popular with customers that most of them keep them as a souvenir instead of exchanging for free pizza.
meetings with the client
I remember when I asked the guys, “are you a customer-oriented company?” The guys answered - “of course !!” As it turned out, these are not empty words! For the first time in many years, I met real professionals. The next project I do with them for sure!