Emotional branding for pizza delivery Buddhapizza
The client came to us with delivery problems. He often got a cold, burnt, upside-down pizza made from cheap products. He decided to create a new pizza delivery service to change the situation. With such an ambitious plan, everything should be “new,” including the branding we created and the promotional website.
Logo
In the beginning, we proposed different versions of the project name. The client also had several ideas, one of which, Buddha Pizza, has won. The concept of the name is to go against the stream, not to be like anyone, offer the consumer something new, become an eyecatcher, raise questions, and be different. That’s how a slice of pizza with an eye was born.
Promo materials
We have worked in detail on all the corporate identity elements needed for pizza delivery: the appearance of social network pages and several options for boxes, labels, and packaging. An additional feature of the project was a coin: a real solid metal coin that a client can receive for a large order. Coins are so popular with customers that most keep them as a souvenir instead of exchanging them for free pizza.
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