SwissBiogas — Brand Identity Redesign
SwissBiogas is a Switzerland-based company working in the bioenergy sector. The business develops and supplies innovative chemical additives for biogas plants, operating across biomethane production, agriculture, and waste treatment.
When SwissBiogas approached us, the company was ready for a full visual upgrade. The existing brand and website no longer reflected Swiss quality standards and failed to communicate the depth of technical expertise behind the product. In a market crowded with visually weak competitors, SwissBiogas needed a calm, confident identity that would immediately signal precision and credibility.
Challenge
The main challenge was perception. SwissBiogas works in a highly technical industrial niche where products are difficult to present visually and decisions are driven by data rather than emotion. At the same time, the brand had to distance itself from common bioenergy aesthetics and avoid looking generic or outdated.
The new identity needed to communicate Swiss precision without excessive decoration, relying on structure, clarity, and restraint. It had to feel reliable and engineered, not promotional — aligned with how industrial clients evaluate partners.
Branding Solution
We developed a brand identity built around functional minimalism and technological discipline. Instead of typical “green energy” imagery, the visual system focuses on clean layouts, precise typography, and a neutral, confident color palette.
Every design decision reinforces the idea of accuracy and expertise. The identity does not try to attract attention through decoration — it earns trust through structure. This approach positions SwissBiogas as a high-tech expert rather than just another supplier in the bioenergy space and creates a scalable foundation for future digital and technical materials.
Result
The rebranding fundamentally changed how SwissBiogas is perceived. The company moved from being one of many market players to a clearly defined high-tech expert in bioenergy.
The new identity communicates Swiss quality through clarity and restraint, differentiates the brand from weaker competitors, and supports long-term positioning in a conservative B2B market where trust and precision matter more than visual noise.
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