About the client
As part of the broader transformation, SwissBiogas needed a website that would work as a practical sales tool rather than a static corporate presentation. The goal was to explain the economic value of complex chemical products quickly and convincingly — without long explanations or manual calculations.
A key requirement was the creation of an interactive ROI calculator that could demonstrate efficiency gains and financial impact directly on the website.
swissbiogas.com
Challenge
Industrial chemistry is not sold through visuals. The real value of SwissBiogas products exists in numbers, calculations, and measurable results. Previously, this logic lived inside heavy Excel spreadsheets and required manual explanation during presales.
The challenge was to translate this complexity into a fast, intuitive digital experience. Decision-makers needed to understand potential savings in seconds, not after a presentation. At the same time, the solution had to meet Swiss quality expectations while staying within a limited budget and timeline.
Solution
We designed a high-tech landing page focused on clarity, speed, and data. The core of the experience is the RIIC calculator, which transforms complex chemical calculations into a simple interactive interface.
The logic behind the calculator was migrated from Excel into a lightweight JavaScript module. Users enter just a small amount of data and instantly receive a clear projection of efficiency improvements and potential savings. This shifts the website from a passive information source into an active decision-making tool.
The visual language follows the same principles as the brand: strict typography, disciplined layouts, and subtle micro-animations that reinforce precision rather than distract from it. Built on WordPress with Gutenberg and ACF, the platform allows the client to independently publish technical content and success stories that strengthen long-term B2B trust.
Result
The new website transformed SwissBiogas’ digital presence into a measurable business asset. Instead of generic inquiries, the company now receives leads supported by concrete data and clear intent.
The calculator became a central entry point for sales conversations, reducing manual explanation and helping prospects evaluate ROI on their own. Combined with a restrained, high-tech visual approach, the website now communicates Swiss precision through numbers — not promises.
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