Branding of women’s clothing stores chain from Austria Firusas
Firusas is a dynamically developing network of fashion stores in Vienna. Given the company’s ambitious plans in the European market, the need for meaningful change had ripened. We carried out a comprehensive rebranding of the fashion store network, which allowed the brand image to be modernized and brought into line with the current trends of the fashion industry. Having refined the positioning details, our team developed a unique identity for fashion retail, which became the foundation for visual communications. This brand “refresh” prepared solid ground for the next important step — the development of an individual e‑commerce platform that united the aesthetics of boutiques with the functionality of online sales.
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