International B2B Electronics Refurbishment Company
Breezy is an international company specializing in the restoration and resale of office equipment. With its own factory and dedicated machinery, the company operates in several countries and manages multiple websites with multilingual content. Their core services include corporate electronics refurbishment, IT asset recovery for business, and corporate IT equipment exchange for clients operating on a B2B level.
Despite a strong technical foundation, the client faced a growing problem: managing dozens of nearly identical pages across different domains and languages had become a major bottleneck.
Problem
Many Sites — No Central Control
The client had multiple country-specific websites, each with similar (but slightly different) content. Updates had to be made manually — site by site, language by language. This outdated system made localized web content management inefficient and slowed down marketing campaigns and operational adjustments.
Localization Was Complex and Slow
Simple text updates, country-specific adjustments, and legal disclaimers all had to be replicated manually across languages. Local variations in wording, pricing, or services made it difficult to reuse content without duplication — a common issue when managing a multilingual website design without the proper CMS.
Full Dependence on Developers
Even minor edits required developer assistance. As the business expanded, this became unsustainable and costly — limiting agility and speed of rollout. The absence of a custom admin interface design and centralized tools made scalability difficult.
Solution
Designed Around the Business Model
We developed a fully custom CMS development solution with multilingual support using WordPress — tailored specifically to Brizzy Bank’s complex B2B needs. The core goal was to build a custom content automation system that supported dynamic localization, editable templates, and seamless updates.
This is a prime example of custom WordPress development for B2B — combining modular architecture with business-aligned UX.
Key Features:
- Automated page duplication for different languages and country-specific sites
- Custom shortcodes for dynamic substitution of text based on language, location, or legal context
- Simplified admin panel built for content editors with no coding skills
- Gutenberg + ACF integration for flexible, SEO-friendly page building
- Custom design system for corporate websites ensuring consistent layouts and user experience
Additional Work Included:
- A fully responsive and adaptive web design for brands
- Custom website design for business layouts for mobile and desktop
- SEO setup, technical testing, animations, and UI performance enhancements
- Modular architecture for future scalability — perfect for growing B2B web design needs
What the Client Gained:
- Time savings — updates that once took hours now take minutes
- Less reliance on developers — the content team is now self-sufficient
- Easy expansion — new sites and languages can be added effortlessly
- Unified experience — all platforms follow the same design and interaction logic
- True digital infrastructure — built for scale, international expansion, and business device upgrade solutions
Breezy didn’t just receive a new website. They gained a powerful multilingual web platform supported by a custom CMS, tailored for managing their global B2B operations, from refurbished computers to enterprise laptop exchange programs.
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