Promotional website development for CINQ startup
CINQ is a German hardware startup. Using AI algorithms to analyze your tastes and usage patterns, CINQ learns your interactions with the diffuser via an application and creates a scent combination matching your personalized aroma profile. We first created a brand identity and landing page and then finished with the application UI.
The website’s target action is sending the user’s email address. We integrated the MailChimp mailing service, the CRM system, and the referral program using third-party APIs.
The startup focuses on the German and French markets. For this, we duplicated all content in German and French. We arranged all the necessary legal documents in three languages to comply with European law and the latest requirements of the GDPR.
During development, we met with a client from Munich at our partner’s office, ArtKB design bureau, in Kyiv. We discussed the product’s design, the portrait of the user, the promotion strategy, and interaction with different product variants. This meeting allowed us to understand better all the nuances and features of the device design, which can be implemented in the logo and promotional site design. For us, design is not just a picture but a profound solution to specific business tasks.
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